Normative Beliefs relate to:

• A. Beliefs about acceptability
• B. Beliefs about internal/external factors
• C. Beliefs about others' expectations of whether one should perform a behavior
• D. Beliefs about threat of illness

Answer: (C)

Normative beliefs are beliefs about whether important people think you should perform a behavior and about your motivation to meet those expectations. This shapes the social pressure you feel to act, and when you care about others’ opinions, it can strongly influence your intention and likelihood to perform the behavior. For example, if you believe that close others expect you to exercise and you want to please them, you’re more likely to engage in regular activity. This is different from beliefs about whether the behavior is acceptable in general (attitude), beliefs about internal versus external drivers of behavior (locus of control), or beliefs about the threat posed by illness (perceived risk).